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03 / MERCHANDISING

Wear your badge, post your card, be proud, be fabulous.

Intentional Promotions produces 25mm, 32mm and 38mm badges, seasonal cards, unique hand-made items and sources affordable merchandise that we can then retail with a modest markup to all in our LGBT+ community, regardless of income.

We strive to balance running Intentional Promotions, its print and buying costs so we can sell at a price below major commercial outlets like those in the larger LGBT+ scene. All profit is pumped back into buying and commissioning new work.

We also believe the community should have a say in what we produce. We regularly ask groups what they would like to see us make. We listen. If you have a group or social that sits within the LGBT+ community that wants or needs a message, or simply a group identity. Just ask us. Our dedicated team of designers are ready to work pro bono (free) to any small group. We do charge reasonable fees to larger organisations and charities, which further helps us fund small projects that do not usually have access to heavyweight industry designers and marketeers.

We only have one simple rule enshrined within our constitution. We will produce material for LGB, Trans, Queer and others and use their defined colours, but we do not and will not create material that does not recognise the six colour spiritual rainbow that is umbrella above us all, regardless of race, gender, sex, sexuality, sexual status, physical and mental ability or anything else covered by the Equalities Act 2010.

Our guiding principle is and has always been that we are one community under the rainbow arch. Here’s a reminder of what that rainbow flag truly represents.

  • Pink — Sex/Sexuality
  • Red — Life
  • Orange — Healing
  • Yellow — Sunlight
  • Green — Nature
  • Blue — Magic and art
  • Violet — Spirit and Serenity

Inspiring, isn’t it?

We include the original pink because although it was dropped from the pride flag (there was a shortage of the right pink fabric that year!), it is in remembrance of the pink triangle. Past symbol of our oppression and annihilation that we reclaimed as our first colour, our first post-Stonewall symbol of who we were.

Who of us isn’t touched by any or all of those experiences. At Intentional Promotions, we do not let arbitrary social divisions keep us from working for ALL our community that believe with us in Life, Healing, Sunlight, Nature, Magic and Art, Spirit and Serenity.

Round badge with horizontal rainbow stripes and a diagonal black centre panel bearing the white slogan ‘Love is not a crime’.